Now, more than ever, the success of a recording artist is dependent on their visual branding and its curation. With a worldwide reach, visual language is the only accessible means that speaks to each and every fan in a direct way, surpassing geographic borders and language barriers. With a new breed of creatives that handle the visual presentation – from personal photographers to creative directors – it has become one of the main methods to break independent artists and maintain the careers of those at the top of the charts.