Creativity, curiosity, and a healthy dose of courage. Given how crowded the music streaming landscape has become in recent years, risk-taking has become crucial. Let's take a chance and position the brand as an innovator in the space and uplevel our marketing approach. Weaving diversity and inclusion into our foundation we'll shine a light on the newest and most innovative creators.
Let's create a philosophy around provocative, boundary-busting, envy-inspiring artists that mark a new direction for music and moves it forward.