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THE REBIRTH OF 12HONCHO

executive produced by BloodPop ®

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Strategy

Through the implementation of the 12Honcho Tech-Stack, the release of new content, and our aligned efforts between the Artist, Def Jam, Management, and Partners we'll cement 12Honcho as the 2019 emerging artist of the year. 

Current Objective

Build off the tour with MadeinTYO and amplify efforts in increasing awareness, engagement, and fanbase through college activations, shows, meet & greets, and lifestyle content. 

Next Objective

Activate the marketing team and strategically saturate the social landscape with hyper-targeted growth campaigns on Youtube, Spotify, Reddit, and Tik Tok.