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The Numbers
In 2017 audio streams reached a new record high of 376.9 billion, up 50% over 2016. 50% of the top 1,000 streamed songs were Urban songs with Rap/Hip-Hop at 40% and R&B at 10%.
Drake was the most streamed artist with 6 billion streams in 2017. This is the second year in a row that Drake broke 6 billion streams in one year. The next closest was Future with 4.2 billion streams.
The Rock genre grew to 22.2% and was the top genre in terms of total album consumption, Rap/Hip Hop and Pop followed with 17.5% and 17.2% respectively. Latin was the top-growing genre, gaining 23% versus 2016.
Hip-Hop/Rap sitting at 20.9% was the top genre in terms of total song consumption, with Rock close behind at 19.8%.
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