References 

Auter, P.J.,& Palmgreen, P. (2000). Development and validation of a parasocial interaction measure: The audience-persona interaction scale. 

 

Communication ResearchReports,17(1), 79-89.Ballantine, P. W.,& Martin, B. A. S. (2005). 

 

Forming parasocial relationships in online communities. AdvancesinConsumerResearch,32, 197-201.Casalo, L., 

 

Flavian, C., brand communities: A new paradigm in branding strategy. JournalofMarketingCommunications,14,19-36.Concepcion, M.,& Peters, M. (2010). Direct connect. Billboard, 122(35), 5. Retrieved from Academic Search Elite database. Horton, D.,& Wohl, R. (1956). 

 

Mass communication and para-social interaction: Observations on intimacy at a distance. Psychiatry,19, 215-229.Liodice,B. (2010,-XO\ AdvertisingAge,81(27),18.(

 

Document ID:2081754451).Motion, J. (2000). Electronic relationships: Interactivity, internet branding and the public sphere. Journal of Communication Management,5(3), 217-230.Muniz, A. M. Jr., \ JournalofConsumerResearch.27,412-432.Prahalad, C., & Ramaswamy, V. (2000). Co-opting customer competence. Harvard BusinessReview, 78(1), 79-87.